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Value-based management is the integration
of four management processes: planning, project management, reporting,
and compensation. To achieve this integration, a viable VBM system must
comprise of at least four elements:
1. An objective measure of current
profitability that accounts for the cost of capital.
This measure enables managers to make
trade offs between all factors of productivity, i.e., revenues, costs,
and investments, in their decisions and actions.
2. A strategy that relates shareholder
expectations to the present value all future projects.
Such a strategic linkage enables managers
to reliably trade off near term versus long-term decisions and
actions.
3. Variable compensation funded
by actual value creation over a proximate time period.
Rewards related to performance promote
trade offs between personal and corporate welfare in favor of shareholders.
4. Judgment of the relative contribution
of specific teams or individuals to overall value creation.
Only experienced judgment can distinguish
value creating behavior below the level of aggregate results, needed
to promote individual motivation and group morale.
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